Wolf's Ads Resonated loudly in Pennsylvanian Primary 
Author Marc Levy Associated Press  Harisburg Pa
May 18 2014
http://www.lehighvalleylive.com/elections/index.ssf/2014/05/pennsylvania_democratic_gubern.html

Tom Wolf  aired an ad on January 30 to get the word about he was running for governor. Tom tells how he was born and raised in central pa. he has employees appear and talk about how he shares between 20-30 percent of the profit with his workers. The also features citizens talking about how tom protected the pa lottery and his family talking about how great and different their dad is. This ad allowed the not very known Tom Wolf establish a lead on the other very highly known candidates. With Wolf ad airing seven weeks before any of his other candidates he was the only guys that the voters knew. This one ad turned  Wolf into a golden boy who could not be brought down by the other candidates attack adds. Wolf's ad made him come off as a nice and reliable person and a nice reliable person is a candidate that the voters can trust and will vote for which is another one of the reasons he is running away with the election.  

The main point brought up in this article is that Tom Wolf ran off with the race based on one ad. There is nothing brought up in this add that might affect public policy. Some new information that i learned was that Tom Wolf's company was on the brink of bankruptcy and he came back and saved it. This information provide by this blog defines the importance of capitalization of early ads because they can win elections. The position taken by the author of the article is that he is amazed by Tom wolf's ad. The impact of this article could motivate other hopeful politicians to try and implore similar tactics.