Author Marc Levy Associated Press Harisburg Pa
May 18 2014
http://www.lehighvalleylive.com/elections/index.ssf/2014/05/pennsylvania_democratic_gubern.html
Tom Wolf aired an ad on January 30 to get the word about he was running for governor. Tom tells how he was born and raised in central pa. he has employees appear and talk about how he shares between 20-30 percent of the profit with his workers. The also features citizens talking about how tom protected the pa lottery and his family talking about how great and different their dad is. This ad allowed the not very known Tom Wolf establish a lead on the other very highly known candidates. With Wolf ad airing seven weeks before any of his other candidates he was the only guys that the voters knew. This one ad turned Wolf into a golden boy who could not be brought down by the other candidates attack adds. Wolf's ad made him come off as a nice and reliable person and a nice reliable person is a candidate that the voters can trust and will vote for which is another one of the reasons he is running away with the election.